Episode 53 Building trust through education: Lessons from Capstone Waterproofing with Joe McPherson

In this episode of the Rainmaker for Contractors Podcast, host Bill Crawford sits down with Joe McPherson, owner of Capstone Waterproofing in the DMV area. Joe shares how a personal health scare turned into his mission to protect families with healthier homes—and how that passion drives the way he runs his business today.

Highlights Include:

From General Contractor to Waterproofing Pro:

The Health Scare That Changed Everything
Why “Education First” Is Joe’s Secret to Sales Success
The “Sleep at Night” Philosophy That Guides Every Job
How Choosing the Right Clients Changed Capstone’s Growth
Why There’s No Cookie-Cutter in Waterproofing—Water Always Leaves Clues

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