No team? No problem. How Audata scales globally with AI + Agentforce

In this episode of Executive Conversations, we speak to Keegan Bakker, CEO and founder of Audata — a company that went from solving a local radio station’s paper-based competition chaos to transforming audience engagement across global media networks. Keegan shares the unexpected origin story behind Audata, what it takes to scale without bloating the team, and how his product is now used by some of the world’s biggest broadcasters.

We also explore how Audata is using Agentforce — Salesforce’s new agentic AI — to deliver smarter, faster service without needing to scale headcount. Keegan explains how AI is helping triage customer issues, personalise support, and keep his lean team focused on growth. Plus, hear what’s next for Audata as they bring in Revenue Cloud and CPQ to power a new phase of expansion.