Simplifying Finance for 50,000 UK Entrepreneurs with ANNA Money

In this episode of Screw It Just DO It, I sit down with Boris Diakonov and Eduard Panteleev, co-founders of ANNA Money, the UK-based business account designed for small business owners, freelancers and entrepreneurs. ANNA combines finance, tax and admin tools into one AI-powered platform and has grown to serve more than 50,000 customers.

We talk about the “screw it” moment that led to launching in the UK, why they built a fintech startup in one of the toughest markets, and how they survived major setbacks like the Wirecard crisis. Boris and Eduard also share how they scaled to nearly £30m in annual recurring revenue, maintained an 80% gross margin, and what they see as the future of small business finance. This conversation is a deep dive into entrepreneurship, co-founder dynamics, and scaling a fintech solution in a highly competitive market.

Key Takeaways:
The decision to launch ANNA in the UK and the challenges of entering a new market
How branding and humour helped ANNA stand out in fintech
Lessons learned from the Wirecard collapse and customer crisis management
Why customer focus and listening fuelled their product development
How ANNA grew to 50,000 users and £30m ARR with 85% annual growth

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