Facebook Ads 2025 Tutorial – Build a Sales Campaign for Online Store (Strategy, Structure, Setup)

This is a complete Facebook Ads 2025 tutorial for beginners to learn how to setup their campaign, and includes:

-Account Structure Explanation
-FB Ads Manager UI Tour
-Campaign Building Guide
-Creative Strategy 101
-Ad Building
-Optimization framework
-How to Scale campaigns framework

For those wondering, there are 5 pre-requisite steps you need to complete to get your campaigns setup, and launched. See those details below:

PRE-REQ STEPS:

1) Create a Business Manager (not to be confused with a Business Suite, which is a different product)   / how-to-setup-business-manager  

2) Connect your IG/FB pages to it: https://www.facebook.com/business/hel...

3) Create an ad account and sync it with Business Manager: https://www.facebook.com/business/hel...

4) Create a Facebook Ads Pixel and set it up on your website: https://www.facebook.com/business/hel...

-Use this tutorial to setup via Google Tag Manager:    • Meta Facebook Pixel Tutorial 2023 - How to...  

5) Lastly, add a payment method to your Ad Account: https://www.facebook.com/business/hel...

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DYNAMIC UTM PARAMETERS FOR AD-LEVEL
Copy and paste into your campaign build at the ad level.

utm_source=facebook&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&campaignid={{campaign.id}}&adgroupid={{adset.id}}&adid={{ad.id}}

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📡 FACEBOOK ADS DTC GUIDE
https://bit.ly/3CMfJz7

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