What It Really Takes to Build a $1M Business (My Story)

Think building a $1M business is fast or glamorous? Think again. Only about 4% of startups ever reach the $1M revenue mark, and those that do typically take 3-5 years to get there. In this video, I share the unfiltered story of scaling my companies Perception Engineering and SWYFT Solutions to seven figures, revealing the gritty truth behind the scenes of entrepreneurship.

We'll debunk some common myths about reaching that $1M milestone – like the belief that success happens overnight or that you need a genius idea to get started. The reality? It's a slow, often unglamorous grind built on consistency, scalable systems, solid sales processes, deliberate team building, and relentless marketing. Consistency is especially key – it creates the habits and systems that drive long-term growth.

I also share the personal sacrifices and tough decisions it took along the way, the parts of the journey that don't show up in headlines. Building a business to \$1M can be frustrating, exhausting, and downright discouraging at times. From long hours to moments of doubt, you'll see what the path to growth really looks like behind the scenes.

But it's not all struggle, I also highlight the wins and how those gritty days eventually paid off. By the time you finish this video, you'll walk away with actionable advice for your own entrepreneurial journey, including the number one lesson I wish I'd known from the start. Whether you're pushing toward your first $100K or aiming for that 7-figure milestone, these insights will help you avoid common pitfalls and accelerate your growth.

If you find value in this candid look at entrepreneurship, give the video a thumbs up and subscribe for more real-talk on building a business. I’d love to hear your thoughts in the comments – what do you think it really takes to build a $1M business? Share your perspective below!