MRP Is Broken in India - Sahil Khanna

Have you ever wondered if the massive 50-90% discounts you see online are real offers or just a way to manipulate us into buying? In this video, we expose the reality of India's current MRP (Maximum Retail Price) system, which was originally created to protect consumers from exploitation.

Today, companies and marketers are misusing this system to create the illusion of huge discounts, effectively misleading us. In this video, we'll explore:

How two identical products from the same factory can be sold at vastly different prices—one for ₹1,000 and another for just ₹400.

Why your local shopkeeper often sells products at a higher price compared to online platforms.

The Indian government's plan to introduce a new, more transparent pricing model to fix this "broken" system.

How this new model will work, giving you direct access to a product’s production cost, logistics expenses, and profit margin.

The potential impact of this change on big brands, small D2C brands, and traditional offline retailers.

This video will empower you to become a smarter buyer and understand the true value of what you're purchasing.

Share your thoughts on this new pricing system in the comments below!

Timestamps
0:00 - The truth about discounts: Real offers or manipulation?
0:13 - The history and original purpose of the MRP system.
0:34 - How marketers are making a mockery of MRP.
1:21 - A live example of the price difference between online and offline stores.
1:50 - What is the government's proposed new pricing model?
2:12 - How the government is tackling the "dual MRP" problem.
2:56 - What this change means for big brands.
3:37 - Suggested pricing and mandatory QR codes on products.
4:05 - Why this new model is a game-changer for consumers.
5:01 - The potential benefits for small brands.
6:05 - The negotiation mindset of Indian consumers and how shopkeepers adapt.
6:41 - The challenges for offline retailers with this new system.
8:08 - The future of premium brands and their high margins.
8:58 - Why you should prepare for this change now.
9:45 - Conclusion: Making a profit isn't wrong, cheating is.

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