Building a Billion-Dollar Brand with John Burke, President of Trek Bicycle Corporation

We were joined by John Burke, President of one of the premier bike brands in the world, Trek Bicycle. John scaled the company, co-founded by his father in 1976 in a barn in Wisconsin, into a global brand. What’s his secret to success?

Willy and John discussed the importance of having a customer-focused company, lessons learned during his career, how e-bikes are revolutionizing the transportation and travel industries, and maintaining a positive, healthy company culture.

Watch the replay
If you have any comments or questions, please reach out to your main Walker & Dunlop point of contact. We are all available to answer questions and provide assistance. Additionally, if you have topics you would like covered during one of our future webcasts, we would be happy to take your suggestions.

Key Points In The Webcast:
01:03 Willy welcomes John Burke
03:06 The legacy of Joe Shami
07:17 Building a customer-focused company
11:08 How to stand out in the bike industry
13:08 Bringing energy and lessons from Dad
17:21 Sponsoring teams and innovating with experts
24:12 Supply chain issues and doing DTC
29:42 Why get an e-bike?
34:42 Pricing, sales trends, and tech crossovers
38:56 Employee wellness is a priority
42:25 David McCullough’s influence and John’s political views
45:58 Facts get us the answers

GET NOTIFIED about upcoming shows:
» Subscribe to our YouTube channel here:    / @walkerdunlop  
» See upcoming guests on the #WalkerWebcast here:
https://www.walkerdunlop.com/webcasts/

Related webcasts: Tune in on Wednesdays for fresh perspectives about leadership, business, the economy, commercial real estate, and more! #WillyWalker hosts a diverse network of leaders as they share the wisdom that cuts across industry lines.

Check out our previous videos:
» Full playlist:    • Walker Webcast  

Podcast:
» Driven By Insight: https://podcasts.apple.com/us/podcast....

Follow us:
» LinkedIn:   / walker-&-dunlop  
» Facebook:   / walkerdunlop  
» Twitter:   / walkerdunlop  
» Instagram:   / walkerdunlop  

Subscribe:
» Newsletters: https://explore.walkerdunlop.com/subs...

POSTING POLICY:
Please bear in mind that this is a public and professional platform. We’ll do our best to ensure that our postings on this page comply with our standards, which prohibit content that:
• is abusive, defamatory, threatening, or obscene
• is fraudulent, deceptive, or misleading
• violates the copyright, trademark, patent, trade secret, right of privacy, right of publicity, or other intellectual property right of another
• contains or links to any virus, worm, Trojan horse, or other forms of malware or harmful code
• contains the personal information of others, such as names, addresses, and telephone numbers
• violates any law or regulation
• is otherwise offensive. We expect users not to post content that violates our standards. We cannot monitor postings or discussions in advance, but we reserve the right to remove any posting that does not meet our standards.