Harley is dying, will this new strategy save the motorcycle brand?

ARE HARLEY-DAVIDSON MOTORCYCLES OBSOLETE?
It's no secret that Harley is experiencing a demographics problem, the average age of owners has been increasing with each passing year. Will Harley continue to be a motorcycle company or a nostalgic lifestyle brand? Can they capture the market share of Millennials and Gen Z purchasing brand new bikes? Let me know what you think in the comments.

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Hello! I'm Meghan Stark, a web developer, writer, and motorcycle enthusiast living in Milwaukee, WI. I've been riding on the street since 2016 (in the dirt long before then) and currently own a 2017 Ducati Scrambler Cafe Racer.

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