Interview with Fausto Pinarello: bikes, design, style… and a successful life in the cycling industry

At the end of a discussion with Fausto Pinarello the chairman of ‘Cicli Pinarello’ explained his dream scenario: “Everyone in the world needs to ride bikes.” After a life in the cycling trade, he doesn’t say this because of a need to sell more of bikes bearing the Pinarello name. We didn’t talk about money, but it’s fair to say the son of the company founder has done okay after 43 years in the business. Rather, his hope for a world of cyclists stems from the knowledge that riding a bike is something wonderful.
This interview was recorded on a day packed with activities high in the Dolomite Mountains that included a short ride on the new Pinarello Dogma F. Again, there was no script but we share a love of cycling and fine bikes to the conversation flowed with ease.
Click ‘play’ and get Fausto Pinarello’s thoughts on the future of bike design, the importance of aesthetics (to his brand in particular, as he admits without hesitation), and a range of other topics.

– Rob

NOTE: This is part of my ‘Visiting Italy’ series, for earlier episodes see the links below. There is more still to come.

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www.ridemedia.com.au

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Pinarello Dogma F bike launch

Part 1: introduction    • 2024 Pinarello Dogma F pre-launch: series ...  

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Visiting Italy (previous episodes):

Bike Gallery #TDF2024 – Colnago ‘Fleur-de-Lys’    • Bike Gallery #TDF2024 – Colnago ‘Fleur-de-...  

Interview: Michael Rogers – from the pro peloton to UCI administration… a life of cycling #TDF2024
   • Interview: Michael Rogers – from the pro p...  

Story of a bike shop: Max Brusa at Bike Empire (Bologna, Italy) – unique cycling exotica
   • Story of a bike shop: Max Brusa at Bike Em...  

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Chapters:
00:00 Intro
02:30 The future of bike design – what's next?
05:37 Importance of aesthetics – do looks matter?
06:37 Pinarello and Team Sky / Ineos 2010 to 2024
09:44 Observations of market trends… the prominence of youth
10:56 The COVID experience – lessons for all

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Music:

Swimming
Salon Dijon
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Jimmy Two Times
Dresden, The Flamingo
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