The Most Profitable Funnel for B2B SaaS

Scale Your SaaS with Advergent - https://form.typeform.com/to/QxDzaJES

The Funnel Breakdown:

🔶 FRONT-END: Pre-Sale Phase
Re-Engineered SaaS Marketing Funnel

Target: B2B SaaS company with an ROI-focused product

Paid Advertising
→ Primary traffic driver (Meta, LinkedIn, Google, etc.)

VSL Landing Page
→ Educates prospects and builds perceived ROI value

Application Form
→ Qualifies prospects based on product fit and intent

Confirmation Page (Call Booked)
→ Booking confirmation + next-step instructions

Pre-Call Sequence

Organic Content: Builds familiarity and authority before the call

Email & SMS Flows: Pre-call reminders, social proof, and expectation setting

Ads Retargeting: Reinforces offer benefits and credibility

💬 SALES CALL

Objective: Diagnose pain points, frame the solution, and position the high-ticket front-end offer.

Outcome ①: High-Ticket Offer Made → Proceeds to contract

Outcome ②: Audit or Demo Path (if not closed on first call)

🟩 FRONT-END: Post-No-Close Path

If the prospect doesn’t buy immediately:

Offer a Custom Demo Presentation or Audit Call

Ghost SOP: Sent as a follow-up asset

30-Day Follow-Up: Ongoing nurture and re-activation

Long-Term Nurture: Continuous relationship and trust building via remarketing and content

🟢 CONTRACT SIGNED → Activation Phase
1. 1-on-1 Onboarding

Deep call with key customer stakeholders

Guided walkthroughs, setup help, and aligned expectations

2. Implementation & Activation

Dashboard CRM Setup

Primary System Integration

Guided Emails, Video, & Text Resources for activation

3. Improvement Cycle

Efficiency Audits

Performance Reviews

Ongoing Optimization Support

4. Migration

Migration Support: For existing systems

Integration Setup: New tools & workflows

⚙️ BACK-END: Post-Close Period

Continuous nurturing via Community, Performance Tracking, and Support Channels

Long-term ROI visibility and customer success focus