Brad Pitt’s IWC Schaffhausen F1 Watch – CEO Chris Grainger-Herr Shares the Story | WatchAdvisor
Автор: WatchAdvisor
Загружено: 2025-06-14
Просмотров: 27212
In this video, WatchAdvisor meets Chris Grainger-Herr, CEO of IWC Schaffhausen, to talk about the brand’s exciting involvement in the upcoming Formula 1 movie starring Brad Pitt — and the launch of the new IWC APX GP Collection.
We dive into IWC’s role as official sponsor and watch partner of the fictional APX GP racing team featured in the movie. Chris Grainger-Herr reveals how the watches were developed in collaboration with the film’s creative team, what Brad Pitt wears on screen, and how this cinematic moment bridges Hollywood, motorsport, and fine Swiss watchmaking.
Discover the story behind the Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team Edition, the APX GP models, and what this all means for IWC’s racing DNA and pop culture reach.
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