How to sell more to the customers you already have

In this video, we explore the concept of average transaction value and its importance as a sales lever to maximize profits. We'll discuss various strategies including upselling, cross-selling, and bundling to increase the value of each transaction. Real-world examples like fast food add-ons, online shopping suggestions, and in-store practices illustrate how these techniques work. We'll also cover the significance of downselling to capture revenue even from customers who might otherwise leave without purchasing. Additionally, discover how to use bundling to mask the value of individual items and implement loss leaders to drive additional sales. Learn why increasing transaction value requires consistent effort and how marginal improvements can lead to substantial revenue growth over time.

00:00 Introduction to Average Transaction Value
00:31 Maximizing Each Transaction
01:13 Real-World Examples of Upselling
01:32 The Power of Persistent Upselling
01:53 Case Study: Low-Cost Outlet Upsell
03:24 The Impact of Incremental Improvements
04:15 Understanding Downselling
07:02 Effective Cross-Selling Techniques
10:43 Bundling Products to Increase Value
14:16 Conclusion and Final Thoughts

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