The Content Trends You Can’t Ignore (and How to Actually Keep Up) with Carly Gilleland

Your authenticity is your secret algorithm hack! Today’s guest is Carly Gilleland, owner of The Good Vibe Media, the video team behind some of the most integral moments of Powerhouse Women! Our conversation covers everything you need to know about content creation + content trends in 2025, so you can maximize your content strategy, create real human connection, and stand out in your market. Plus, we share the real moments of business no one gets to see, including how Carly went from bootstrapping a business as a single mom to raising $100,000 in 60 days. Tune in for a powerful perspective shift that will completely reframe the way you think about your content!

HIGHLIGHTS
00:00 Say hello to Carly Gilleland, the owner of The Good Vibe Media!
04:00 What are the biggest content trends in 2025?
07:30 How to find the “why” behind your content.
11:35 The hidden value of documenting your journey.
18:50 How did you navigate the tough season of early entrepreneurship?
27:15 What are the current challenges you’re facing in business?
32:10 The turning point moment that reconnected Carly to her vision.
37:30 Strategies to successfully raise capital via crowd-funding.
46:50 The connection between motherhood and entrepreneurship.
51:20 What are you most excited about in this upcoming season?
54:05 Celebrating Carly’s Powerhouse moment of investing in partnership.

RESOURCES + LINKS
Use code PHW20! for 20% off your first booking HERE! http://www.thegoodvibemedia.com
Click HERE for tickets to the 2025 Powerhouse Women Event August 15-17th in Scottsdale, Arizona!
Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!

FOLLOW
Carly: @carlygilleland   / carlygilleland  
The Good Vibe Media: @thegoodvibemedia   / thegoodvibemedia  
The Good Vibe Studio: @thegoodvibestudio   / thegoodvibestudio  
Powerhouse Women: @powerhouse_women   / powerhouse_women  
Lindsey: @lindseymarieofficial   / lindseymarieofficial  
Visit The Good Vibe Media website: www.thegoodvibemedia.com
Join the PW Community Facebook Group:   / powerhousewomencommunity