Three Playbooks For GEO Success

In part 3 of our conversation with SEO expert Josh Lohr, we’ll explore his comprehensive guide on how to align and structure your content strategy for maximum effectiveness in generative AI search engines. We’ll learn what knowledge graphs are and why they set the stage for AI transformation; why collaborating with teams across your business are more essential than ever. Josh will help you understand new strategies for building topical authority, strategic handling of media and other technical SEO and GEO considerations.

Read more at the Contentful Blog: https://www.contentful.com/blog/geo-p....

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⏱️ Chapters:

00:00 - Introduction
02:05 - GEO playbook for content
04:35 - Brand Mentions
07:19 - The New Customer Journey
09:23 - GEO Technical Playbook
13:03 - GEO Playbook for Authority
16:43 - Up next

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📺 All episodes ►    • AI Search Series - SEO & GEO  
Ep 1 ►    • What is GEO, and how does it differ from SEO?  
Ep 2 ►    • Understanding and Optimizing for Various LLMs  
Ep 3 ►    • Three Playbooks For GEO Success  
Ep 4 ►    • How Contentful Helps You With SEO & GEO  
Ep 5 ►    • 2025 SEO/GEO Predictions and 5 Takeaways  

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About Contentful

Learn more about Contentful: https://www.contentful.com/products/p...

For more on SEO:
SEO guide ► https://www.contentful.com/seo-guide/
Contentful & SEO ► https://www.contentful.com/solutions/...
More blog posts from Josh Lohr ► https://www.contentful.com/blog/autho...
More blog posts from Allan White ► https://www.contentful.com/blog/autho...

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