Cybersecurity Awareness Month: Insights from Spark Experts

Cybersecurity is no longer just a technical issue — it’s central to business resilience, trust, and growth. As part of Cybersecurity Awareness Month, Spark experts share their insights on the biggest trends shaping 2025 and beyond. From AI-driven threats and identity attacks to the critical role of governance and product strategy, these short videos highlight the practical steps every organisation can take to strengthen their defences and build long-term resilience.

Karyn Pulley: Cybersecurity in Product Strategy

In this video, Spark’s Karyn Pulley outlines three key principles for embedding cybersecurity into product strategy: layered defences, empowering people as a first line of defence, and staying adaptable as threats evolve. Her message: security is never “set and forget.”

Conclusion

The cyber threat landscape is constantly evolving — but so can your organisation. By focusing on fundamentals, empowering people, embedding governance, and staying adaptable, New Zealand businesses can protect what matters most while unlocking new opportunities.

Want to learn more?

Check out https://www.spark.co.nz/online/large-... to see how we can help your organisation stay secure, resilient, and ready for the future.