How Real Estate Agents Are Using ChatGPT to Grow Their Businesses

Discover how top-producing real estate agents are using ChatGPT to automate, scale, and grow their businesses like never before. In this exclusive interview, Jimmy Burgess sits down with Brandon Wilson—real estate team leader, AI enthusiast, and systems expert—to uncover the real-world ways agents are integrating AI into their daily workflow.

From email nurturing campaigns and niche-specific marketing strategies to refining prompts, role-playing for sales practice, and even white-labeling services—this video is packed with actionable insights you can start applying today. Whether you're an agent just getting started with AI or looking to take your systems to the next level, this conversation is a must-watch.

✅ Learn how to use ChatGPT to:

Build scalable systems and processes

Improve your email and marketing campaigns

Coach yourself and your team

Enhance communication with clients

Niche down with powerful prompts

Start and finish projects faster

🎯 Brandon also shares why your prompting game matters more than ever—and how to improve it.

👉 If you're serious about staying ahead in the real estate industry, tap into the AI advantage now.

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➡️ ABOUT JIMMY BURGESS
Jimmy Burgess is a real estate agent, coach, and team builder with Real Brokerage, serving clients along Highway 30A and the Destin areas in Northwest Florida. With over 30 years in the industry, he has closed more than $500M in sales.

Recognized as one of the Top 200 Most Influential People in Real Estate by Swanepoel and a prolific writer for Inman News, Jimmy is passionate about real estate coaching and is dedicated to helping agents grow and build the business of their dreams through his insights and strategies.

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00:00 Introduction
01:55 Brandon's Career History
04:00 Learning AI
06:32 Using AI for email nurturing campaigns
08:46 Weak Prompt = Weak Response
10:19 Systems and Processes for Team Building
12:23 White Labelling
13:36 Re-using and Re-fining
15:28 Updating CHATGPT prompts
19:40 Using CHATGPT to market to your niche
24:00 Starting projects using CHATGPT
25:55 Coaching side of CHATGPT
27:10 Using chatgpt for Role playing