The Future of SEO: 2025 SEO Tactics | Koray Tugberk Interview

Andrew Ansley and Koray Tugbert talk the future of SEO, how to apply topical authority to an agency site and a local business, and we discuss some of the secret sauce we use in our SEO research process.

If you'd like to learn AI and SEO, you should join the community!

Community: https://www.skool.com/masterclass-mar...

AI Marketeers is a group dedicated to improving your marketing performance. Whether you own a business, run an agency, or freelance, this group is designed to share what works and what doesn't in the world of marketing.

✅ Learn to scale your agency / freelancing business

✅ Classes on Ads, SEO, and AI

✅ Monthly Interviews with 6-8 figure experts

✅ Weekly AMA

✅ Co-working sessions, Coffee Hours

✅ New trainings added frequently

✅ Early access to tools and scripts for automating your agency processes

Here are a few of the current modules inside:

1. My 100k Monthly Traffic AI Content SOP

2. How to Research Entities and Create Topic Maps

3. Content Pruning Made Simple

4. Client Onboarding Workflow

5. Meta Ads Guide for 2025

6. Create Your Own AI Copywriter

7. How to Prompt LLMs

Once per month a new resource (in the classroom) will be added.
At least once a month, I’ll interview an expert.
AMA once a week for 30 minutes.

AI Research and Writing Tool: https://contentsprout.ai

Takeaways:

The use of AI in search engines may lead to more competition and the need for businesses to differentiate themselves through brand presence and user experience. Having a unique identity and function beyond just content is crucial for a website's success.
Hiding fingerprints and signatures left by generative AI and large language models is important to maintain uniqueness.
Understanding distributional semantics and balancing context on a page is essential for optimizing search engine rankings.
Understanding heavy semantics and enhancing contextual richness is key to ranking well in search engines.
Crawl frequency and brand optimization play a significant role in search engine rankings.
Utilizing social media platforms can improve search engine rankings and increase brand visibility. Optimize internal linking by balancing the number of links per page and avoiding duplicate links.
Use semantic HTML tags effectively, such as using the aside tag for sidebar links and marking links to specific paragraphs or sections differently.
Link explicitly to related topics and mention attributes explicitly to improve search engine understanding.
Optimize images by placing important entities in the center and considering how they will appear in SERPs.
Create a tailored topical map for local businesses, focusing on high-value conversion queries and connecting them to the local area.
For agencies, prioritize high-value conversion queries and create a strategic topical map that combines SEO-related topics with other relevant subjects.
Consider the conversion value and search demand when deciding which topics to include in the topical map.
Avoid creating pages for concepts that are not well-explored or do not have search demand.
Consider using AI to generate unique and deep content for specific topics.
Focus on providing unique success stories and social media marketing to attract high-value leads for agency websites.

Chapters

00:00 Introduction and Student Success
08:29 Preparing for Future SEO Trends and Updates
12:29 Creating Websites that Thrive Through Updates
15:41 The Importance of a Strong Site Structure
20:55 Being Economical with Single Multipurpose Pages
26:00 The Impact of Clustering and Categories in SEO
27:23 The Role of API Leaks in the SEO Industry
28:14 Building upon Bill Slawski's Work
33:14 The Future of Search with AI
42:10 The Importance of Content Relevance
45:28 Distributional Semantics in SEO
50:39 Analyzing Content Density with Embeddings
55:17 Creating an Information Graph for Improved Rankings
57:07 Measuring Crawl Frequency and Relevance Attribution
59:00 Brand Optimization and Utilizing Platforms
01:05:29 Website Feedback and Optimization Tips
01:22:58 Applying Topical Authority to Local Businesses
01:23:58 Building Authority in Service and Location
01:27:33 Tailoring the Topical Map for Business Model and Location
01:35:13 Understanding the Audience and Applying Context
01:44:54 Balancing Breadth and Depth in the Topical Map
01:49:23 Connecting with Koray and Joining the Topical Authority

Get in Touch with Koray:

Website: https://holisticseo.digital/
Course: https://www.topicalauthority.digital/
Holistic SEO Group:   / holisticseo