SEO Keyword Research Part II for Beginners & Experts to Rank #1 on Google in 2024 | Raju Kumar

Hello Everyone, I am Raju Kumar, a Digital Marketing Trainer, today we will learn about keyword Research concepts.

A keyword is a user query that he searches on a search engine.

What Are the Different Types of Keywords?

The different types of keywords are informational, navigational, commercial, and transactional.

That’s if you categorize your keywords based on the type of search intent—i.e., the general purpose behind the user’s search:

1. Informational: Searchers want to find information
2. Navigational: Searchers want to find a specific site or page
3. Commercial: Searchers want to investigate brands, products, or services
4. Transactional: Searchers want to complete an action (e.g., make a purchase)

There are other keyword categories used in SEO. For example, local keywords are used to find nearby products or services. And long-tail keywords are highly specific search terms.

Terms
KD - Keyword Difficulty (number of people using a keyword)
Volume - how many people are searching for a keyword


Tools for Keyword Research:
1. Ahrefs
2. SEMRush
3. Google Keyword Planner