How AI and Leadership are Shaping the Future of Fitness

The boundary between technology and wellness is blurring, creating revolutionary opportunities for fitness professionals and businesses ready to evolve. Mike Hansen, a 25-year veteran of the fitness industry turned business incubator, shares his journey from gym operations to Wall Street and back to fitness entrepreneurship, revealing how passion and strategic thinking combine to create successful ventures in the wellness space.

Hansen provides a compelling roadmap for navigating the technological transformation sweeping through fitness. "There are two businesses in the future: the ones that use AI and the ones that are out of business," he states, while offering practical advice on creating an AI-driven culture that enhances rather than replaces human connection. His approach—"automate the grind, amplify the voice"—demonstrates how technology can free fitness professionals to focus on high-value activities while maintaining the personal touch that clients crave.

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[0:00] - AI's Role in Future Business
[10:23] - Creating an AI-Driven Culture
[15:02] - Introduction to Mike's Journey
[17:05] - The Athletic Mindset in Business
[27:11] - Health Hacking and Wellness Trends
[32:24] - Bridge Health: Connecting Insurance and Fitness

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