246: Can Fast Food Save the Planet? Jonah Goldman of PLNT Burger

What if your next burger could help fight climate change?






In this episode of Vedge Your Best, Michele talks with Jonah Goldman, co-founder of PLNT Burger, about how one small idea—born from a childhood trip to an animal sanctuary—grew into a fast-growing plant-based burger chain with a mission: joy, flavor, and planet-friendly impact.






Learn how PLNT Burger is:

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Redefining fast food with a 100% plant-based, kosher, halal, and GMO-free menu

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Using radical inclusivity and nostalgia to win over skeptics

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Offering a live impact calculator to track how much land, water, and carbon you’re saving with each order

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Giving away a free burger or sandwich (http://order.plntburger.com/) just for downloading their app



Whether you’re vegan, plant-curious, or still craving classic drive-thru flavors, this conversation will challenge how you think about food, activism, and what's possible—one bite at a time. Follow PLNT Burger → @plntburger on Instagram (https://www.instagram.com/plntburger)






Topics Covered:

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Jonah’s vegan origin story & early activism

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The “Plant Believe It” taste test challenge

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Why joy and flavor matter more than guilt

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Why PLNT Burger avoids the word “vegan” on purpose

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Building change into the business model






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