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Defining Research and Business and Management Research
Автор: Mark Saunders on Research Methods
Загружено: 2025-06-30
Просмотров: 95
Описание:
This YouTube video presentation is about how defining the terms ‘research’ and also ‘business and management research.
It starts by defining what research is (and is not) before differentiating this from research undertaken on business and management.
Next the dual nature of business and management research is considered and how it needs to satisfy both organisations (practice) and academia (informing theory).
It then considers how research needs to answer a question rather than going down a blind alley of revealing what is obvious.
References and further reading are discussed.
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