What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje
Автор: No Hacks
Загружено: 2025-03-27
Просмотров: 126
What go-to-market really means — and why most teams get it wrong.
In this episode of No Hacks, I talk with Maja Voje — go-to-market strategist, bestselling author, and founder of Growth Lab. She’s worked with 750+ companies including Google, Bayer, and Rocket Internet to help them go to market faster, smarter, and more profitably.
We cover:
00:00 - Intro & Maja’s story
03:06 - Getting into growth hacking
04:53 - What GTM really means (hint: it’s not launch day)
08:29 - Common GTM mistakes
12:57 - First mover vs fast follower
19:39 - Why companies resist change
25:10 - Rapid-fire GTM answers
31:25 - Finding your early adopters
39:23 - How AI is changing GTM (and how to actually use it)
48:04 - Human creativity vs AI
50:43 - Where to find more from Maja
🌐 Learn more about her work: https://gtmstrategist.com
🔗 Connect on LinkedIn: / majavoje
If you’re building, launching, or scaling a product — this episode is packed with insight.
👍 Like, comment, and subscribe for more no-fluff convos on product, growth, and go-to-market.
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