UTMB ORIGINS | Humans of HOKA
Автор: HOKA TV
Загружено: 2022-07-01
Просмотров: 59124
HOKA X UTMB is probably the most natural partnership imaginable. Born in the majestic Mont Blanc, the passion for trail running within HOKA found a natural kinship with the vision at UTMB. Discover an inspiring community brought together by shared dreams and collective effort. From the personal insights of co-founder Nico Mermoud to the enriching narratives of other key members, it's a deep dive into the heart and soul of both UTMB and HOKA.
“One thing we share with the founders of UTMB is that it’s a lot about people. It’s a lot about creating a very inspired community around a passion and going step by step.” - HOKA Co-founder Nico Mermoud
#HOKA #UTMB #trailrunning #runningcommunity
Chapters:
0:00 Introduction
1:13 UTMB: The Origin Story
2:14 The First Year
3:43 A Couple of Valleys Over…
4:51 HOKA: The Origin Story
6:32 When HOKA Met UTMB
7:49 Made For Each Other
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