DAY OF COORDINATION IS A MYTH! Here's what you should offer instead

You’ve probably heard the term “day-of coordination” tossed around a million times… but here’s the truth: it doesn’t actually exist.

In this video, I’m breaking down why “day-of coordination” is one of the biggest myths in the wedding industry—and what we really mean when we talk about wedding management services.

If you’re a new wedding planner and you’re still offering “day-of,” this video is for you. I’ll walk you through:
✨ What clients think day-of means (and why that’s a problem)
✨ How to reframe your services as wedding management
✨ What we include in our own wedding management package at Cause We Can Events
✨ The language I use to educate clients and set boundaries early

This is the exact approach we’ve used to book high-value clients who respect our process and understand our role.

Want to build a business that feels good AND makes money and get all the inside scoop on the wedding industry? Join my membership for planners:

   / @gabbypinkerton  

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