How to Build a Brand That Wins Trust and Drives Sales (HIA-LI Panel Replay)

Build a brand that actually moves the needle—without the fluff. In this HIA-LI Business Development & Marketing Committee panel replay, we break down practical brand building: positioning, message clarity, and consistent execution.

This HIA-LI panel included Eliud Custodio from Turn One Studio, Asaf Bochman from Boch Creative, Arthur Germain from Brandtelling and moderator Jonathan Dolan from Off Main Marketing.

What you’ll learn…
Positioning: How to define a clear place in your market so buyers know exactly why you
Message clarity: Simple ways to say less and mean more across your website, social, and sales
Consistent execution: How to keep your brand tight across content, design, and outreach

Why it matters…
Clear brands convert better, shorten sales cycles, and earn trust
Consistency compounds—small, steady actions beat inconsistent big swings

Who this is for…
Small businesses without in-house marketing
Owners and teams who want a practical, repeatable brand playbook

Check out our latest videos:    • Marketing Tips for Small Business  

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