Building a B2B Brand Using Old-School Advertising with Justin Oberman

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.

Episode Highlights
● How to apply creative ideas in B2B advertising (2:43)
● How London Times creative idea got lawyers to subscribe to their newspaper (4:44)
● Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
● How to make branding and direct response work in tandem (17:05)
● Why Justin believes brand is not hard to measure vs direct response (23:16)
● How Redbull broke into the London market without an ad budget (34:39)
● How to grow your personal brand on Linkedin (36:18)
● The 70-20-10 framework for creating LinkedIn content (45:00)
● How Justin gets clients from his LinkedIn posts without relying on ads or his website (47:25)
● A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40)
● Favorite books, apps and business leaders (1:00:46)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b...