Growth Hacks Only Experienced Digital Marketer Knows with Adriana Lica

In this video, learn growth hacks only experienced digital marketer knows with Adriana Lica, Founder & Advisor at Natadi.co

Special thanks to Yamilette Cano, FEW Ambassador, for making this #AskEWAnything​​ session happen.

Topics discussed:
1. Tell me a bit about your background and how did you start working in digital Marketing?
2. When you say growth hacks for marketing, what do you mean by this?
3. What are some misconceptions that people have about digital marketing and growth?
4. What is the difference between working on growing smaller campaigns versus international ones? Is it always all about being data-driven only?
5. What are your top hacks when using data to get a competitive edge and gain consumer trust?
6. How does innovation impact growth now, and what are your projections for the future?
7. Your last piece of advice will be?

💼 More about Adriana:
▪️Founder & Advisor at Natadi.co.
▪️She was the former Head of Commercialisation for PayMe in HSBC, where she oversaw product growth & marketing strategy and led the team towards one of the most important milestones for HSBC In Hong Kong.
▪️Worked as the Digital Marketing Manager at Swire Properties and Head of Design at Lowe Profero and she has lead digital strategies and APAC wide marketing campaigns for brands like Apple, Diageo, DFS, KFC, Lexus, Lufthansa, and many more.
▪️She is a mentor for the Credit Suisse’ Young Founders School, which aims to educate, connect and inspire the next generation of founders in Hong Kong.
▪️She is a budding entrepreneur having founded the local eCom flower shop - www.BloomBoxHK.com, and a social impact startup, www.GoodwillCollective.com

If you would like to connect with Adriana, drop us an email at [email protected].

FEW Ambassador: Yamilette Cano, Founder of Louder Global (https://www.louderglobal.com​​)

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