Elena Verna - Next Evolution of PLG - Product Drive 2025

PLG is evolving from “more signups” to “more revenue per account.” Elena Verna charts the next evolution of product-led growth: from PQLs to account-level intent, from one-size onboarding to dynamic paths, and from feature launches to outcome-driven monetization. She’ll share what changes in org design, metrics, and experimentation when AI lets the product adapt in real time.