Merino Megafarm The High-Tech Journey From Flock to Fashion

Have you ever wondered what’s really behind a soft merino sweater?

In this cinematic mini documentary, we follow the full journey of merino wool — from giant sheep megafarm to premium knitwear in the city. We start on open pastures, where large flocks of merino sheep are managed with rotational grazing, clean water systems, and digital health tracking.

Then we move inside the shearing sheds, where skilled shearers remove the fleece in big, continuous blankets. The wool is sorted, classed by micron, pressed into bales, and shipped to a modern scouring plant. There, it’s washed, dried, analyzed in the lab, and prepared for spinning.

Next, we enter high-tech spinning and knitting mills: carding machines align the fibers, spinning frames twist them into fine merino yarn, and knitting machines create soft, elastic fabrics. After dyeing, softening, cutting, sewing, and careful quality control, the wool finally becomes a branded merino sweater — folded, packed, and sent to retail stores.

In the final scenes, we see the sweater where it was meant to be: in real life. On the street, in a café, at home on a cold evening — warm, breathable, and incredibly comfortable. From sheep on the hillside to a luxury knit in the city, this is the complete merino journey.

If you love wool, textiles, or just want to know how your clothes are made, this video is for you.

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