Watch Brand insights: How I Choose My Timepieces & Why Bremont Is So Lost

In this video, I’m taking a closer look at some of the ideas Pete McConvill shared in his video on watch brand positioning. He adapts an article from Tomango, which breaks all luxury products into 4 categories and he borrows and adapts the same structure, specifically for watches: Premium, Prestige, Connoisseur, and Luxury. I’ll be using Pete’s framework and adapting it to explain my own watch-buying motivations and why I choose certain watches for specific occasions.

If you haven’t already, I highly recommend watching Pete’s video for the full breakdown:    • Watches, brand positioning and why br...  

I’ll also be sharing how my personal preferences fit into these categories, using my collection to illustrate the reasoning behind my choices. From my G-Shocks and Christopher Ward Twelve to my Grand Seiko and Lange pieces, you’ll get a glimpse into how I categorise my collection.

Ultimately, this video isn’t about hard science but rather a reflection on my own horological journey. Let me know in the comments if you see any similarities with your own collection or wearing habits!

Chapters:
00:00 Intro
00:36 Pete McConvill’s Framework
04:35 My Premium Watch Picks
05:18 Connoisseur Choices
07:10 Prestige Watches
07:34 Luxury Pieces
08:30 Bremont positioning & why they are so lost
10:30 Overlap & how the Moon watch ticks so many boxes
11:00 Personal preferences & perceptions

Thank you for watching and sharing.
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#LuxuryWatch #WatchGeek #WatchObsession #WristWatchCheck #Bremont #WatchFam #watchenthusiast #London