🎙️ Episode 400 — The Massive Agent Origin Story: How I Built the Massive Agent Brand From Scratch
7 years and 7 months later, we're 400 episodes deep. Today, I’m telling the real story of how this podcast - and the Massive Agent brand - came to life.
This all started in a basement on New Years Day with a cheap Blue Yeti mic and zero audience and no blueprint. Just raw hustle, a whole lot of mistakes, and a relentless commitment to showing up every week. And, if I'm being honest, ignorance to how much damn work laid ahead of me.
In this milestone episode, I take you behind the scenes of my 14-year journey as a real estate agent: from fired busboy and starving new agent to building one of the most recognized brands in the real estate industry (I mean, what!!??)
You’ll hear the messy middle, the pivot points, the regrets, the mistakes, and the key decisions that changed my life.
Plus, I pull back the curtain on how I actually make money today and how I went from personally selling homes to helping agents build real businesses.
This isn’t just my story — it’s a roadmap for any agent wondering what’s possible when you bet on yourself and go all-in.
⸻
What You’ll Learn:
• Why most agents never get past the grind stage — and how to avoid it
• How I accidentally built a brand with national reach
• The turning point that changed my mindset (and my bank account)
• The real reason I stopped selling houses
• How podcasting changed everything — and how to make it work for you
• The business model behind the Massive Agent brand
• How to monetize your influence without being spammy
• What I would do differently if I started over today
⸻
🔗 Resources:
• Follow on IG: / massiveagent
• Get my free weekly Five Shot Friday email: https://tr.ee/Lultn-LN_n
📕 CHAPTERS
0:00 Intro
4:00 Fired, broke, and addicted: My rock bottom before real estate
6:35 The $1,100 check that changed everything
9:00 How Easy Agent Pro led me to a new way of doing real estate
10:40 The blog post that brought me my first “I choose YOU” client
11:45 From blogging to social media: becoming a marketer who sells homes
13:20 The Snapchat ghost code that built my first real audience
15:10 How content for agents accidentally became a business
16:45 The exact moment I decided to start the podcast
18:10 Why I chose the name “Massive Agent” (and almost didn’t)
19:55 What happened after 400 episodes — and why it still works
21:30 Building a business model around helping agents
24:30 The EXP years: from agent to builder
27:10 Leaving eXp Realty for Real
28:45 Breaking down my current revenue streams (real numbers)
30:20 Speaking, coaching, referrals, and why it all works together
___________
Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with an network of 770+ agent partners across 36 states.
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