Shifting Perspectives: Business Models With a Purpose - Alex Osterwalder & Yves Pigneur

In this keynote, the co-creators of Business Model Canvas Professor Yves Pigneur, University of Lausanne, and Alex Osterwalder, Strategyzer's CEO presented key insights into how to build business models with a purpose.

Key takeaways include:
We must challenge fundamental assumptions and shift existing business models towards sustainability and societal impact
We need for a different leadership mindset
Innovation and iteration have a key role to play, together with the importance of balancing profit and purpose.

Watch the full video to learn more!

This video was recorded during Showcase 2030 - E4S sustainable innovation summit that brings together an ecosystem of changemakers to engage in a collaborative and action-driven platform to build an inclusive and sustainable society.

The 4th edition took place on May 31st, 2023 at the SwissTech Convention Center in Lausanne.

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