Why Toys "R" Us Really Failed
Автор: The Company Casebook
Загружено: 2026-01-15
Просмотров: 52
Toys “R” Us didn’t fail because people stopped buying toys.
It failed because it lost the flexibility to adapt.
For decades, Toys “R” Us was the largest toy retailer in the world.
At its peak, the company dominated shelf space, supplier relationships, and consumer mindshare, shaping how toys were bought and sold for generations.
So when Toys “R” Us collapsed, many assumed the explanation was simple:
Amazon won.
But that explanation misses the deeper story.
This video examines the strategic decisions, financial constraints, and structural limitations that left Toys “R” Us unable to adapt as retail changed — and why size and dominance can become liabilities when flexibility disappears.
The Company Casebook explores major business failures through calm, documentary-style analysis, focusing on what actually went wrong — not just what happened.
If you’re interested in business strategy, corporate history, and how large organizations fail, consider subscribing.
#BusinessDocumentary #CompanyFailures #BusinessStrategy
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