The Secret to Building a High-Performance Lead Gen Agency | Joe Podmore | #10

The Agency Giants Podcast - Episode 10 (Joe Podmore)
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Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.

In this episode of Agency Giants, Joe takes us through his incredible journey:
• Starting out as a freelancer and scaling to a $10M+ business
• How he built a high-performing team and doubled revenue in just one year
• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationships

This is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.

Joe's LinkedIn:   / joe-podmore  
Leadly: https://leadly.co.uk/
Non-Stop: https://www.non-stopsocial.co.uk/
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0:00 - Intro
1:02 - From Freelancer to Agency Director in 4 Years
3:02 - Performance Models and Doubling Team Size in a Year
6:10 - Niching Down in Car Finance: Why It Works
9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?
11:10 - Generating Leads with Innovative Strategies
16:20 - Expanding Services with ECRM and SEO
19:00 - Managing Client Conversions and Performance Pricing
22:30 - Leveraging AI for Creative and Campaign Optimization
26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons
30:00 - Long-Term Creative Wins and Ad Fatigue Management
36:30 - Launching a Performance-Based Agency Today
42:00 - Lessons from Failures and Building a Growth Culture
48:30 - The Future of Lead Generation Agencies
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   • The Agency Podcast  
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