Food Theory: Why McDonald’s Won’t Let You Keep the Shamrock Shake (or Anything Else)

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McDonald’s just announced that the Snack Wrap is coming back after 10 YEARS. This classic menu item was a fan favorite when it was released and people are hype for the comeback. However, are these LTOs a sign of troubling times? Although items like the Snack Wrap, Shamrock Shake or the McRib are meant to boost profits, these limited time offerings may actually be costing McDonald’s a ton of money to bring them back. Which begs the question…are they even worth it?
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Credits:
Writers: Santi Massa, Caleb Bollenbacher
Editors: Andrew Mejia, Alex "Sedge" Sedgwick, Brandon Lum, Koen Verhagen
Sound Designer: Yosi Berman
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#SnackWrap #McDonalds #FastFood #Theory #FoodTheory