Alan Stern - From Beats to Mastering the Art of Personal Branding

In this episode of "The People Not Titles Podcast," host Steve Kaempf welcomes back Alan Stern, founder of Persona Marketing, who shares his journey from DJ and nightclub promoter to successful car salesman and entrepreneur. Alan discusses overcoming early struggles, the value of specialized knowledge and personal branding, and emphasizes continuous learning, adapting to new technologies like AI, and following your passions for a fulfilling career.

Podcast Introduction (00:00:00)
Alan Stern’s Early Journey: DJ to Car Sales (00:00:23)
First DJ Gig and Realization About Skills (00:01:37)
Struggles in Car Sales and Learning from Failure (00:03:14)
Specializing in Corvettes: The Power of Niche Knowledge (00:05:23)
Continuous Learning and the Value of Specialized Knowledge (00:07:09)
Book Recommendations for Salespeople (00:08:08)
Transition to Luxury Sales and Differentiation (00:08:42)
Marketing, Lead Generation, and Building Connections (00:10:21)
Self-Improvement and Personal Branding (00:12:30)
Overcoming Challenges: ADHD and Environment (00:17:00)
Introversion as a Strength in Sales and Networking (00:19:08)
Networking Strategies for Introverts (00:20:31)
Taking the Leap: Becoming a Full-Time Entrepreneur (00:23:24)
Turning Passion and Skills into a Business (00:26:23)
Narrowing Focus: The Power of Niches (00:27:10)
The HEAT Method for Personal Branding (00:28:20)
Practical Marketing Tips for Agents (00:28:56)
Leveraging AI and ChatGPT for Marketing (00:33:47)
Persona Marketing: Courses, Microsites, and Tools (00:37:21)
Defining and Controlling Your Personal Brand (00:40:23)


Full episodes available at www.peoplenottitles.com
People, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues.

Our Success Series covers principles of success to help your thrive!

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