143 - If You Hate Sales, This Episode Is For You

In this special bonus holiday episode of the MaYapinion® podcast, Maya Roffler breaks down one of the most common struggles women face in entrepreneurship: sales, and why it doesn’t have to feel awkward, pushy, or “icky.”

After closing out the six-part Ditch Your 9–5 Before the End of 2025 series, Maya returns with a high-impact conversation inspired by direct messages, community feedback, and real struggles shared by founders inside the MaYapinion ecosystem.

In this episode, Maya reframes sales through a leadership lens. Not as persuasion, pressure, or pitching, but as connection, confidence, and problem-solving. She explains why sales are the heartbeat of every business, how mindset shapes results, and why falling in love with talking about your product or service is non-negotiable if you want sustainable growth.

This episode teaches you how to sell without feeling salesy, how to build trust before asking for a sale, and how to create consistent momentum through visibility, relationships, and credibility. Maya shares real-life examples, common mistakes she sees founders make, and practical strategies for building a sales system that actually works without burnout or desperation.

Sales isn’t about convincing people to buy something they don’t need. It’s about confidently offering a solution you believe in to the people who are already looking for it.

What You’ll Hear in This Episode

Why sales is the most important skill every founder must learn

The real reason sales feels “icky” and how to change that mindset

Why belief in your product or service is essential to success

The difference between pitching and talking confidently about what you do

Why strangers are more likely to become clients than friends or family

How to sell without cold DMs, spammy tactics, or pressure

Where to actually find your ideal clients (and where not to look)

Why posting links and “posting + praying” doesn’t work

How to use social media as a trust-building tool, not just a content platform

The power of live video for connection, feedback, and credibility

Why building an email list is critical to long-term sales stability

How networking (virtual and in-person) supports sales in the early stages

Why founders must learn to sell before hiring a salesperson

How mindset, consistency, and visibility change your relationship with sales

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

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