Weirding the Digital: An Invocation with Douglas Rushkoff

Portuguese and Spanish language translations for SXSW 2025 Keynotes and Featured Sessions presented by Itaú

The net began as a haven for the counterculture and a catalyst for strange new possibilities, yet it quickly surrendered to the needs of the market for predictability and profits. Digital technologies promote utilitarian ends instead of creative ones, and artificial intelligence favors the probable over the possible. It's time to talk ourselves down off this bad trip and - in the spirit of the OG SXSW - to fold the weirdest fringes back to the center of our digital society. This session will initiate the next interactive age. Convened by Douglas Rushkoff, celebrating the new 15th anniversary edition of his classic text, Program or Be Programmed.

About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

Subscribe: http://www.youtube.com/user/sxsw?sub_...

Connect with SXSW:
Website: sxsw.com
Facebook: facebook.com/SXSWFestival/
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
X: x.com/sxsw
Instagram: instagram.com/sxsw/