Connect the Dots - #9 - VOYO - Digital Content Strategy & Design Thinking

In Episode 9 of Connect the Dots, host Chris Bryce engages with Jennifer He, Founder & Managing Partner at VOYO Business Design and Management, to explore how design thinking can revolutionize digital content strategies. Jennifer shares her approach to framing problem statements and employing a blend of quantitative and qualitative research methods to uncover effective solutions for website redesigns.

The discussion delves into aligning business objectives with user needs, balancing sales conversion with lead generation, and creating seamless digital experiences. Jennifer emphasizes the importance of integrating content management systems (CMS) and headless CMS architectures to support scalable and personalized content delivery.

Whether you're aiming to enhance your digital presence or streamline your content strategy, this episode offers valuable insights into leveraging design thinking for CMS success.

Explore how Jennifer He of VOYO discusses digital content strategy and design thinking for CMS success. Learn about headless CMS, user-centered design, and aligning technology with business goals.