How to Do Precision Marketing - Sandra Zoratti of Precision Marketing on Marketing Made Simple TV

Love the show? Join the Marketing Made Simple TV Fan Club here. (http://bit.ly/MMSTVFanClub)

Sandra Zoratti, co-author of Precision Marketing (http://www.precisionmarketingbook.com) sits down with Jeff Ogden, host of Marketing Made Simple TV (http://www.marketingmadesimple.tv) for a great discussion about key marketing issues:

1) How the balance of power has shifted from buyers to sellers
2) Why relevance is critical in marketing today - otherwise buyers ignore you - or worse
3) How leveraging data delivers improved marketing outcomes.

Get a copy of the Real World Marketing Syllabus from Eloqua. Click here (http://bit.ly/Realworld) or download it using the button in the show.

This special high definition show is brought to you by Find New Customers (http://www.findnewcustomers.com)