When to eliminate the SuperSilent category (AKA: Best of the Silent Auction section)
Автор: Sherry Truhlar
Загружено: 2023-06-27
Просмотров: 280
MENTIONED IN THE VIDEO
Auction Item Guide (Updated annually) https://www.redappleauctions.com/free...
List of silent auction software (I didn't mention this resource, but should have): https://www.redappleauctions.com/list...
====================
ABOUT THE COMPANY
Red Apple Auctions provides entertaining fundraising auctioneers and valuable education to Gala Chairs overseeing school and nonprofit auctions. Our most popular free download is our Auction Item GuideTM. Auction planners use this annually updated guide to secure fresh ideas for procurement. Learn more at http://www.RedAppleAuctions.com
====================
ABOUT THE VIDEO
If you decide to change your silent auction into an online-only auction (meaning guests use mobile bidding instead of paper bid sheets, and you don't set up displays for the silent auction at the event), you will need to make some operational changes to your auction.
The reason being is that some activities work only with paper bid sheets, such as encouraging guests to bid on a particular line, or closing the silent auction item-by-item.
Another such activity that should be shifted is tied to what is typically called a "SuperSilent" category. (It's also sometimes called a "Best of the Silent Auction” section.)
If you're moving to an online auction, I think you can eliminate this section in your silent auction line-up.
The SuperSilent section works best in a traditional silent auction layout when items are displayed on tables. Your committee makes the SuperSilent items standout from "regular" silent auction items with better visibility, larger signage, closing it later than the other tables, and other methods.
But when all of your items are sold online and displays are not part of your event, guests will use your software's search function to find items based on standard categories. A guest searching for a trip is going to search for it in a category that makes sense to him – something like "trips," "vacations," or "getaways." He won't think to search for that trip in a category called "SuperSilent."
Consider shopping online; you need to use the right keywords to find what you want. With an online auction, you need to use the proper keywords in the software so guests can easily find the package they want.
In the video I show you photos of a well-designed SuperSilent section.
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке: