Recovery | The Beginning of a Boom or the End of the Hype? Star Sage | Hyperice

In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal welcome Star Sage, a leading force in the recovery and wellness industry. Star shares her expertise from years at Hyperice and how recovery is now central to events, gyms, hotels, and even Gen Z culture.

Highlights include:
• How Hyperice helped redefine recovery in mainstream culture.
• The shift from cocktail hours to compression lounges at elite events.
• Why hotels are investing in 24/7 recovery rooms.
• The Gen Z obsession with wellness over nightlife.
• How recovery boosts gym retention and member engagement.
• Underrated recovery methods that need more hype.
• New intersections between hospitality, entertainment, and wellness.
• Star's predictions for the future of recovery.

To learn more about Star Sage, click here:
  / star-sage  

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00:00 Intro + Travel & Sleep Hacks
03:51 Star Sage Joins the Show
05:11 Recovery at Events & Run Clubs
08:22 Gen Z, Foam Rolling, and Awareness
13:47 Hotels & the Recovery Room Boom
19:17 Business Travelers and Accessibility
23:44 Recovery Culture in Gyms
30:41 Wellness Tech vs Snake Oil
36:40 Wearables + Prescriptive Recovery
41:27 Recovery as Social Connection
43:07 Underhyped Recovery Trends
44:31 Final Takeaways + Sleep & Steps


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