A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

What happens when you lock three struggling freelancers in a 17th-century Irish cottage and don’t let them leave until their marketing is fixed? Check out my new mini-series here on YouTube:    / @louis_grenier_stfo   He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Development Center and Author of Ignite the Fire joins me today to share how he managed to save his business and reach success.

So sit back, crack open a cold one, and discover:
→ How to turn a failing business into a profitable multi-million-dollar success
→ The importance of revisiting and reviving tried-and-true methods
→ How to find your "good enough" and stick to it
→ Why you should be the star of your brand

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 CHAPTERS

00:00 – Intro
02:35 – The Obvious Choice
04:50 – From fitness mentor to million-dollar empire
06:21 – Ego, pandemic profits, and lessons learned
14:58 – The absurdity of chasing profits without a plan
18:59 – Embrace the basics and stay consistent
23:00 – One seminar, DVD, or online course at a time
26:56 – Make yourself the star of your brand
33:49 – The art of reinventing success
39:53 – Play your own game to beat Michael Jordan

🤘 CONNECT WITH JONATHAN GOODMAN

LinkedIn: https://linkedin.com/in/jonathan-good...
Instagram:   / itscoachgoodman  
Facebook:   / jonathan.goodman101  
Twitter:   / itscoachgoodman  
YouTube:    / jonathangoodmancoach  
Personal Trainer Development Center: https://www.theptdc.com
The Obvious Choice: https://www.theptdc.com/the-obvious-c...
QuickCoach.Fit: https://quickcoach.fit

🤘 CONNECT WITH LOUIS

Web: https://www.everyonehatesmarketers.com
LinkedIn:   / louisgrenier  

🤘 IT'S NICE TO BE NICE

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Leave a review on Spotify: https://open.spotify.com/show/7iEF1qo...

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY

The F*cking Fast Buyer Insights [F²BI] System: https://www.stfo.io/ffbi