Capacity Building Discussions: What's in Your Digital Marketing Toolkit?

The Warhol Academy presents a digital marketing conversation with marketing professionals Maddi Love, owner of Love Digital and Nicole Young, Brand Technical Influencer for Soracom and board member at WITPGH. Our Program Manager, Ryan Haggerty, moderates as Maddi and Nicole share their insights on how their built their networks, skill sets, and career paths to become leading professionals in the digital marketing sector.

Topics discussed include getting started in digital marketing, overcoming imposter syndrome, how to continue to learn on the job, as well as best practices and trends they are following as they continue to their marketing journeys.

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Chapter links for discussion questions below:

00:00 | Introduction to Warhol Academy and our current discussion
01:24 | Introduction to Maddi Love
03:26 | Introduction to Nicole Young
06:04 | Q: What is your current focus in digital marketing?
10:07 | Q: In what industries are digital marketing skills in high demand?
12:53 | Q: What are some essential skills needed to break into digital marketing?
15:44 | Q: What resources do you reference to continue learning?
18:06 | Q: How do you leverage data in your work?
21:45 | Q: How do you use data to express your only value so you are fairly compensated for your work?
25:41 | Q: What trends in the past 1-2 years have impacted how you approach your work?
32:03 | Q: What is a good starting point for someone who is overwhelmed by all the platforms and skill sets needed to effectively reach an audience for a given brand?
36:48 | Q: How did you go about growing your network to help you reach your goals?
41:05 | Q: What things should people who are just getting started not stress about too much?
46:56 | Wrap-up and workshop reminders