The Obsession with Target Must Be Stopped

#target #overconsumption #targethaul

Target isn’t just a store—it’s a lifestyle brand engineered for overconsumption. From viral Target hauls to “clean girl” TikTok trends, we’ve turned shopping into an identity, one wrapped in soft lighting and seasonal collabs. But what are we really buying into?

In this video, I unpack the illusion of luxury at Target and how it feeds into a broader system of influencer-fueled consumerism, class performance, and corporate manipulation. We explore how Target sells more than candles and throw pillows—it sells a curated self. Through aesthetic marketing and convenience brands like Target normalize constant consumption.

I also examine how Target ending its Diversity, Equity and Inclusion (DEI) efforts and what this means for you.

If you’re interested in topics like overconsumption, deinfluencing, TikTok trends, class identity, the Sephora/Starbucks/Target pipeline, this video is for you.

Sources:
Target Magnet Learning Activity TikTok
https://www.tiktok.com/@msfrizzlestwi...

Convenience Culture TikTok
https://www.tiktok.com/t/ZP8jhRDPx/

EEOC Lawsuit
https://www.eeoc.gov/newsroom/target-...

White House DEI Brief
https://www.whitehouse.gov/presidenti...

Target Foot Traffic Declines Amid Boycotts
https://www.forbes.com/sites/dougmelv...

Teens Detained at Target
https://www.nbclosangeles.com/news/lo...

Racial d*scrimnation lawsuit
https://cases.justia.com/federal/dist...

Background check lawsuit
https://www.reuters.com/article/busin...

Black woman rejected from Target after using real name
https://www.businessinsider.com/targe...

Pay Gap for POC
https://www.epi.org/publication/domes...

Gender Pay Gap
https://www.epi.org/blog/gender-wage-...

Racial Capitalism, Cedric Robinson
https://www.jstor.org/stable/j.ctvr0qs8p

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*Disclaimer: Information presented in this video is my opinion and mine alone.

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