UX Tea Break: Segmenting users

Subscribe to my channel: http://bit.ly/2NBKaOe

I answer the question, "Before the lockdown, I was carrying out field visits to users. Now I have lots of time on my hands for the analysis — but I’m struggling to identify the different groups. I feel like I’m making it up and I’d like a more structured method. Any tips?"

Have a UX-related question you want me to answer? Post it in the comments.

My Udemy class: http://uxtraining.net/index-udemy.html
My book, 'Think Like a UX Researcher': http://uxresearchbook.com

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I can bring live, instructor-led training to you via Zoom. All you have to do is provide the delegates:

BCS Foundation Certificate in User Experience http://bit.ly/2XQTaTA
Introduction to User Experience http://bit.ly/2NAeHMd
User Research Fundamentals http://bit.ly/2LBfh9Q
Design ethnography: Take control of customer visits and interviews http://bit.ly/2RYfqFy
Usability testing: Take control of testing your product with users http://bit.ly/30el89e
How to design and implement web surveys http://bit.ly/2YBEQeF
Improving your impact as a user researcher http://bit.ly/2XQU5U2

Contact me about UX training: http://bit.ly/2XqtXjk

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Let's connect:

Twitter:   / userfocus  
Facebook:   / userfocus  
LinkedIn:   / davidtravis  
Instagram:   / uxresearchbook  
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