What does a video marketer do?

Hi, my name’s Andy, I’m Co-Founder at Two Fresh. In this video, I am going to discuss what a video marketer does.

The strategy behind your video content plan is a crucial component to ensuring you get a successful ROI and employing a company with the correct skill set and experience, is crucial to achieving success with video marketing.

The job of a video marketer is to ensure that there is a clear direction for your marketing strategy.

Within the video marketing strategy a video marketer should clearly identify what your goal is, and the desired outcome you want it to achieve. Secondly, they should have an in-depth knowledge of who your target audience is or learn about your audience before work commences. As this information impacts all creative decisions. Only by knowing your targets audiences needs, desires and pain points can a video marketer design the best way to reach, engage and convert your target market.

A video marketer should be aware of your brand values and tone of voice. It is important that these are identified early as they are a key part of your overall marketing strategy.

Video distribution should also be a core thought process within any strategy. Investing in video content that doesn't have an ambitious distribution strategy is essentially only completing half the job of engaging your target audience. So make sure your video marketer has a great knowledge of distribution channels like Youtube, Facebook, Linkedin and the many others that are out there so they can make sure that your content gets seen.

If you would like to find out more about the value a video marketer brings to the table, feel free to get in touch.
https://www.twofresh.co.uk

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