iPhone RAW vs ProRAW vs HEIF // Which Should You Use?

I shot the same portraits using HEIF, ProRAW, and Bayer RAW on the iPhone 16 Pro – and the results genuinely surprised me.

This video dives deep into how each of these formats handles real-world portrait photography in harsh, high-contrast lighting. We’ll explore how Apple’s image pipeline affects tone mapping, sharpening, and highlight/shadow detail — and why 48MP doesn’t always mean more detail.

You’ll learn:
– Which format gives you the most editing flexibility
– Why Bayer RAW might not be the best in every situation
– How ProRAW’s gain map works and what it actually changes
– Why HEIF photos can look harsh in direct sunlight
– And why 12MP ProRAW might outperform 48MP in sharpness

Whether you shoot casual iPhone photos or want the most control possible, this comparison will help you understand what’s really going on behind the scenes — and help you choose the right format for your style.

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