How Enterprise Became A $35 Billion Family-Owned Car Rental Empire

Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility.

Read the full story on Forbes: https://www.forbes.com/sites/mattduro...

0:00 Introduction
1:11 Chrissy Taylor On Following Her Father's Footsteps
4:08 Innovation At Enterprise Cars And Growth Over The Years
7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float
9:22 How Enterprise Gives Back And Its Philanthropic Community

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