Influencer marketing for Amazon brands - how to track their impact - Dr. Amazon Podcast EP 36

Times change, and the strategies you use to promote your Amazon brand need to change too. One of the most effective ways to expose people to your product is influencer marketing. Using opinion leaders enables Amazon brands to reach their target audience in an organic, meaningful way.

Today we discuss how to correctly implement influencer marketing and track Influencer Impact with Paul Baron, a million-dollar Amazon seller, an international Keynote speaker on Chatbots and Influencer marketing. His brands have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news. And today he will tell us about:

01:38 Paul's personal success story - from website development to his own brand on Amazon
04:15 How digital marketing experience helps on Amazon
06:34 Does every seller need to build a brand? What are the benefits?
09:53 How to understand if this is the right time for your brand to attract influencers?
13:27 Ways to track influencer impact
16:21 Your promotion strategy depends on how much money you have
19:13 Where and how to find the perfect influencers for your brand?
22:02 Differences between brand ambassadors and influencer groups
23:22 One top brand building tip from Paul Baron

And meet personal insights from Paul:
28:04 What books does he recommend to read?
What could we expect from 2021?
Who could be our next guest on Dr. Amazon Podcast?

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Dr. Amazon Podcast by Profit Whales — a business accelerator that offers advertising services to brands that trade on the Amazon site. We cooperate with a client to achieve set goals and take full responsibility for promoting one’s activities on Amazon. We merge our unique advertising tools with client’s performance to succeed in this union.

We are the progress — high quality support, goals achievement, deep PPC analysis, e-commerce knowledge, and superior in-house software, but more importantly, we are about better ways to make a positive difference in the world.

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